Breitling Boutique Bath (5) Breitling Boutique Bath (5)

Watches of Switzerland Group in partnership with Breitling unveils their latest boutique in the historic city of Bath

The Watches of Switzerland Group, the UK’s largest luxury watch retailer, in partnership with Breitling has debuted its latest boutique in the historic city of Bath. This new 51m² store features the brand’s signature interior aesthetic with dedicated details respecting its heritage as horology pioneers for its three universes: Air, Land, and Sea.

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Breitling Boutique Bath Opening Ceremony (2)

"Bath is an important and affluent region of the South West that attracts a wide ranging blend of visitors, both domestic and international. With this new triple aspect monobrand boutique, set in the heart of this historic city, we can truly showcase our full collection of timepieces in our signature informal setting, creating an immersive shopping experience for residents and visitors to the city."

Gavin Murphy, Breitling Managing Director
Breitling Boutique Bath (4)

"We are excited to open our first Breitling boutique in the heart of Bath City Centre, which will house the brands full collection of watches and limited editions ideal for clients who enjoy watches with a tasteful and approachable style. The boutique has a relaxed and uplifting environment, which Breitling is renowned for with a casual, inclusive, and sustainable approach to luxury. Watches of Switzerland Group are proud and delighted to have expanded into a new territory with Breitling and for clients to enjoy the new boutique."

Craig Bolton, President of The Watches of Switzerland Group UK and Europe
Breitling Boutique Bath (5) (1)

Bath is one of the UK’s most picturesque and prestigious cities. Famed for its ancient history and attractive Georgian architecture, it has been a place purpose-built for pleasure and relaxation since Roman times. Now, the city is home to Breitling’s new boutique, a contemporary retail space designed in the brand’s distinctive industrial-loft style and situated on the corner of St Lawrence Street in the historic centre. Floor-to-ceiling windows flood the triple-aspect store with natural light, while architectural details such as exposed brickwork, contrasted with steel and walnut accents, add to the industrial-inspired aesthetic.

The store’s glass vitrines invite visitors to discover the full Breitling collection for men and women, which demonstrate the brand’s expertise in combining heritage with contemporary design. The latest novelty collections, including the Top Time Classic Cars and Classic Avi ranges are on display alongside the iconic Navitimer, Superocean, Premier and Chronomat collections.