TAG Heuer Boutique Opening 220623 001 TAG Heuer Boutique Opening 220623 001

Watches of Switzerland Group in partnership with TAG Heuer presents the first boutique in Berlin

The Watches of Switzerland Group in partnership with TAG Heuer, the renowned Swiss luxury watchmaker, presents a new boutique in Berlin.

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"The TAG Heuer new boutique opening in Berlin is a new stage of the brand development. We strive to recreate the brand's universe, emphasizing the close connection with motorsport so that every TAG Heuer fan can not only get acquainted with current models, but also plunge into the watchmaking world. TAG Heuer is well-known for its innovative and even revolutionary approach, so we are always interested in looking for new formats of cooperation. We are excited about this unique opportunity to join forces with The Watches of Switzerland Group for a further partnership in the brand’s development and opening the TAG Heuer boutique on the prestigious and busiest street in Berlin, Kurfürstendamm 29. It is very important for us to be present in such an exceptional space where clients come in search of new experiences and purchases."

Davide Lunghi, the general manager TAG Heuer Central Europe.

"We are delighted to be opening our first mono-brand boutique in Berlin, bringing our business into a new territory is an exciting opportunity for the Watches of Switzerland Group. To do so with our long-standing brand partner TAG Heuer is always an honour, and we look forward to welcoming new clients into this boutique. We take great pride in delivering the finest luxury retail experience, by creating the best environments to showcase the timepieces with our knowledgeable experts on hand."

Craig Bolton, President of the Watches of Switzerland Group UK, and Europe

The new TAG Heuer space in 56 sq m is designed in well-known brand style in mix of light wood panels, concrete and signature deep blue colour. Dynamism and innovation - this is how you can characterize the idea of ​​the designers of the boutique of the Swiss brand. All current collections of TAG Heuer, as well as the Watches of Switzerland exclusive TAG Heuer Exclusive Titanium Aquaracer. Also here you can get acquainted with a wide line of smart watches Connected Modular, which has already earned the love of fans of watchmaking.