Breitling Europe 4 Breitling Europe 4

Watches of Switzerland Group is set to open multiple mono-brand boutiques across Europe.

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The first to open will be a Breitling store in Stockholm on the 16th of June, showcasing the wide breadth of products with in-store watch experts available and marks a significant milestone for the Watches of Switzerland business as it will be the start of the European store roll out.  Customers can take advantage of private one to one appointments in-store and experience the finest in luxury brand hospitality.



"We are delighted to be working with our brand partners, as we embark on our expansion into European territories, starting with our Breitling Boutique in Stockholm, opening June 2022. We have a programme of projects primarily focusing on the Nordics and Ireland initially, which will see us open further mono brand Boutiques by the end of 2022. We are very excited as we embark on this journey to increase our presence in Europe, and we are actively exploring other territories and opportunities in the marketplace."

Craig Bolton, Retail Director for the Watches of Switzerland Group



The European roll out will continue with further Breitling stores in Stockholm Mall of Scandinavia and Copenhagen in September.

Followed by the opening of the first ever Omega store to open in Copenhagen, Denmark in September, located on Østergade. The Omega store will provide the best watch and jewellery shopping experience. For customers in Copenhagen, this boutique will represent the best of the Omega brand. It promotes excellence, expertise and is the perfect space for clients making their watch choice.

"I am delighted to have joined the Watches of Switzerland Group at such an exciting time to help navigate the next phase of the business in the new markets and showcase the best selection of luxury Swiss timepieces to new customers"

Gun Falk, Retail Director for Europe for the Watches of Switzerland Group