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Watches of Switzerland opens multi-brand showroom at American Dream

New location will be anchored by dedicated Rolex boutique and Cartier room and will be Watches of Switzerland’s largest showroom in New Jersey

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American Dream welcomes another retailer to their luxury shopping area, The Avenue, with the opening of Watches of Switzerland, the leading international retailer of the world’s most prestigious watch brands with a growing complement of luxury jewellery brands.

The Watches of Switzerland showroom is the largest in New Jersey and one of eight Watches of Switzerland multi-brand showrooms in the U.S. Customers can expect an unmatched level of service and expertise, with an unparalleled offering of luxury timepieces from all the major brands along with a curated mix from emerging and independent brands.

In addition to the multi-brand offering, the new location is also anchored by a dedicated Rolex boutique and a dedicated Cartier room.

"With a shared dedication to unmatched experiences, Watches of Switzerland is thrilled to be opening our eighth multi-brand showroom in the United States at American Dream. Their best-in-class approach to retail echoes our own commitment to putting the customer experience first and we look forward to sharing our unparalleled expertise, product offering and approach with the guests of American Dream."

David Hurley, Watches of Switzerland Group, Deputy CEO

The British company is a leading retailer of the most prestigious luxury watch brands in the world, including Rolex, Cartier, Omega and Patek Philippe. Watches of Switzerland is known for their modern styles and impeccable repair service. In addition to the showrooms, Watches of Switzerland has designated Rolex, Omega, Breitling and TUDOR boutiques worldwide.

"Our guests will have the most exceptional, high-end watch brands to choose from when they shop at Watches of Switzerland. Once again, we are creating experiences exclusive to American Dream, where we are constantly raising the bar and reimagining the luxury retail space."

Don Ghermezian, President and CEO of American Dream

Watches of Switzerland is joining other world class stores in the luxury retail portfolio on The Avenue at American Dream.