Now adjacent to the Watches of Switzerland Group’s Rolex boutique, the move enhances accessibility for international travellers shopping for luxury timepieces.
Designed with the latest Watches of Switzerland finishes, the relocated showroom features a gallery-style aesthetic, blending contemporary luxury with timeless craftsmanship.

OMEGA and Breitling anchor the space, which is thoughtfully designed to reflect the brands, creating an immersive experience for clients. Branded areas for Tudor, TAG Heuer, IWC Schaffhausen and Longines complement the offering. At the heart of the showroom, a multi-brand counter offers clients the opportunity to explore a range of timepieces from respected watchmakers Tissot, Hublot, Zenith and Panerai. The showroom’s collection is completed with a curated selection of timeless pre-owned watches, providing options so every client can find their perfect timepiece.
"We are delighted to unveil this elevated showroom in Heathrow Terminal 5, where travellers can explore an exceptional selection of luxury timepieces in a setting that reflects the prestige of our brands. Our expert team is ready to offer guidance and ensure a truly outstanding shopping experience."