Watches of Switzerland, the UK’s leading watch retailer, unveiled its newly refurbished showroom, which showcases a portfolio of the most prestigious luxury watch brands, in London’s iconic Brent Cross shopping centre on 30th September 2021.
The refurbished store has a bright, contemporary and spacious interior and features the Watches of Switzerland signature, central sweeping curved island, with its modern symphony of copper light cylinders cascading above it. There is a beautiful newly refurbished Rolex area, a new Cartier area with its rich gold and red tones and feature wall and a dedicated area for Panerai has been newly introduced and allows customers to try on, and get a closer look at, the latest launches such as the Submersible Blue Notte. Solid and strong with unrivalled visibility. Submersible watches are equipped to withstand every adventure on land and beneath the waves. This will sit alongside other areas exclusive to such sought-after names such as – Breitling and IWC, as well as an expertly curated selection of timepieces from Chopard, TAG Heuer, Oris, Tissot, and Rado, as well as leading British watch brand Bremont.
"Watches of Switzerland has always been renowned for offering an exceptional customer experience and our new-look boutique will provide a fitting showcase for these prestigious luxury watch brands. We look forward to introducing new customers to our collection of fine timepieces, as well as welcoming back those who have supported us in the past to our new and exciting store concept."