Widely regarded as the inventor of the wristwatch for men, Cartier was established in Paris in 1847 and is arguably one of the most recognisable Maisons in the world.

Our partnership

Our partnership with Cartier spans over 70 years. We have our own Cartier Boutique housed within our flagship Watches of Switzerland showroom on Regent Street, London along with presence in 15 of our showrooms and a growing presence online. In the US Cartier is present in nine of our showrooms and online. Our experts within our showrooms are highly trained in all things Cartier to ensure we provide an exceptional personalised service to each and every client coming to look at the watches from this storied Parisian brand. We work with Cartier on many marketing activities across both traditional and digital media, including promoting them through our social and CRM channels. We also create bespoke emails and articles on the brand on our Calibre online channels. Cartier makes regular appearances in our in-house print title, Calibre, and it has been discussed many times throughout several different episodes of our Calibre podcast. In more recent months, this French Maison has been a part of our uniquely curated content themes throughout the business, where we create our own photography of the timepieces to use across all of our channels where appropriate. The brand was also part of our successful “Anytime. Anywhere.” campaign in the US.

Awos Broadgate Selection 021220 Hires 1003
Cartier Boutique Regent Street 1
Cartier at Watches of Switzerland, Regent Street, London
Cartier Boutique Regent Street 1
Cartier at Watches of Switzerland, Regent Street, London
WOS Brent Cross 3
Cartier at Watches of Switzerland, Brent Cross, London

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