The oldest watch manufacturer in the Vallée de Joux
Jaeger-LeCoultre can trace its origins back to the 1833 when its founder Antoine LeCoultre originally started by cutting pinions and grinding pivots for other watchmakers in the Vallée.
Fast forward to almost 200 years later and the Company continues to be a pioneer within horology, creating collections that find innovative ways to use mechanics to develop unusual complications. Located in the calm, serene setting in the Vallée de Joux, the home of Jaeger-LeCoultre offers a unique sense of belonging. It is here, inspired by the exceptional landscapes of the Jura Mountains, this grande Maison gets its soul. Jaeger-LeCoultre is a vertically integrated manufacturer where everything, other than its sapphire crystals and straps, is made in-house. This allows every part of the business – the watchmakers, engineers, designers, and artisans – to work together to give birth to its fine watchmaking creations. This same spirit has powered the creation of more than 1,200 calibres since the brand began and has allowed Jaeger-LeCoultre to be affectionately referred to as the Watchmaker of Watchmakers. Its collections are synonymous with style and a certain panache. Some of their most iconic collections include the Reverso range, designed for the polo fields of the 1930s; its Master collection, which is inspired by the brand’s designs from the 1950s, and its sports collection Polaris.
We have enjoyed a partnership spanning over three decades with Jaeger-LeCoultre, and it features prominently throughout our key showrooms within the UK, and also in the US. Our marketing focus stems through the digital marketing channels through Google and social media, with dedicated Jaeger-LeCoultre campaigns running throughout the year to multichannel return for optimal performance. We have collaborated with the brand to increase awareness of the brand overall across a multitude of channels including social media, email and editorial. Our primary focus was highlighting core pieces including the Reverso Tribute Duoface and the Polaris. We also featured Jaeger-LeCoultre in our Luxury Watch Materials and Watches Through the Decades series on our Calibre podcast and YouTube as well as in our Calibre magazine.