ORIGINALLY CREATED TO BE USED DEEP UNDERWATER, PANERAI WATCHES ARE KNOWN FOR THEIR UNPARALLELED LEGIBILITY AND LUMINOSITY IN THE DARK.
Founded in Florence in 1860
Founded in Florence in 1860 as a workshop, shop and school of watchmaking, for many decades Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments.
The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997.
Today Panerai develops and crafts its movement and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise.
We have enjoyed a partnership spanning over 25 years and continually work with the brand on immersive and interesting pop-ups and in-store events. The brand features prominently in some of our key stores such as the newly refurbished Watches of Switzerland Knightsbridge store and the recently opened Watches of Switzerland Broadgate store.