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Goldsmiths unveils its first, much-anticipated, luxurious new store concept in Whitefriars, Canterbury

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Goldsmiths, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, has opened its doors today in Whitefriars, Canterbury to unveil the first store featuring a dynamic new design.

The showroom reveals a new interior concept, as well as an exceptional new line up of luxury timepieces and luxury jewellery pieces from the most prestigious brands. Goldsmiths has created a luxury retail environment for the future – one that embraces a modern and relaxed way to browse.

The updated retail concept combines:

  • Increased focus on luxury watch brands through a relaxed, inclusive, and experiential in-store environment that reinforces Goldsmiths’ position as the leading destination for luxury watch and jewellery lovers
  • Dedicated areas for Rolex, OMEGA and Breitling
  • Luxury Swiss watch brands TAG Heuer, Tudor and Longines.
  • Complementary luxury jewellery offering, featuring FOPE, Gucci, Roberto Coin and Mappin & Webb
  • Luxury jewellery highlights include exclusive collections, Goldsmiths’ Brightest Diamond as well as a curated collection of higher carat diamond jewellery and a new limited-edition suite of white gold and diamond pieces
  • Customer experience centred around luxury hospitality and digital browsing tools

The beautiful new showroom houses a gorgeous collection of luxury Swiss timepieces - Rolex, OMEGA, TAG Heuer, Tudor and Breitling, including exclusive timepieces you’ll have the chance to try on, or even buy, such as a platinum OMEGA Speedmaster Professional – the limited production model that launched the iconic 321 calibre, otherwise known as the movement that went to the Moon – or the Breitling Chronomat 42mm, with an18k red gold and anthracite dial, and perfectly matched to a black rubber strap. 

The showroom also features Goldsmiths’ own Exclusive Brightest Diamond featuring its very own proprietary stone cut. The Goldsmiths stone has 88 facets – 30 more than a standard stone, which it has used in three wonderfully romantic engagement ring collections as well as eternity rings, earrings and necklaces. Thanks to the additional facets, cut into an innovative pattern unique to Goldsmiths, brilliance, fire, and scintillation are all amped up in these stones, infusing a superior sparkle; and each piece comes with its own certificate.  

Shoppers will also find new designs from famed Italian jeweller Roberto Coin. Founded in Vicenza, known as the City of Gold and a mecca for fine jewellers, Coin’s beautiful designs are defined by exquisite craftsmanship, almost architectural construction, and a sense of exuberance and joy.  

The new calm, yet dynamic, space in which these luxury watch and jewellery brands will be showcased was conceived in partnership with the award-winning UK-based design collective Quadrant Design. Light, uncluttered spaces in a monochrome palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel have been combined with visual architectural forms that include repeating vertical lines and soft curves inspired by the Goldsmiths logo. It marries contemporary luxury design with a relaxed atmosphere and presents guests with both in-store and digital browsing tools. Another major feature of this concept will be an open, flexible layout with VIP areas and hospitality bars where guests will be able to enjoy their experience and consider their purchases in absolute comfort.

"This is a significant milestone for Goldsmiths. Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand positioning, our goal is to continue to make everyone feel valued and at home when visiting our stores. Our ambition is for our customers to have a memorable luxury experience long after they have made their purchase. We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience, but will also help rejuvenate our high streets. We are absolutely delighted to launch this new concept in Canterbury, a great cathedral city which shares so many values with our brand."

Craig Bolton, Executive Director of the Watches of Switzerland Group
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