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The Watches of Switzerland Group Opens the first TUDOR Boutique in Scotland

The Watches of Switzerland Group, the UK’s leading luxury timepiece and fine jewellery specialist, has opened its third mono-brand boutique with Swiss watch brand TUDOR. The Glasgow boutique is the first TUDOR boutique in Scotland and is located in Buchanan Street, right in the heart of Glasgow city centre.

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"Following the success of the two existing TUDOR boutiques we are thrilled to announce the third mono-brand boutique with TUDOR as part of our store expansion plans. We take great pride in working with our brand partners to showcase their products and stories in the most authentic and engaging way possible"

Craig Bolton, President of the Watches of Switzerland Group UK & Europe

"Working with the Watches of Switzerland Group to open the first mono-brand TUDOR boutique in Scotland, and our third together in the UK, truly cements the brand presence across the UK. Located in a key area such as Glasgow city centre will allow us to further increase brand awareness and give customers the opportunity to experience the full TUDOR ethos"

A TUDOR spokesperson

The TUDOR boutique will encompass the TUDOR style with red, black and grey colour hues combined with a mixture of high quality finishes. The Glasgow boutique will also uniquely feature a historical corner documenting the 60 years of TUDOR diving watches with periodic exhibitions displaying the evolution of the watches over the years.

An exceptional range of men’s and women’s timepieces will be on offer, which includes a range of classic, sporty, diving and heritage inspired watches. The exclusive Black Bay Fifty-Eight Bronze Boutique Edition, which is available only at TUDOR mono-brand boutiques, will also be available in this boutique, making it the only place in Scotland to purchase this specific watch.

TUDOR is #BornToDare

The TUDOR signature is #BornToDare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals, usually anonymous, who have achieved the extraordinary on land, on ice, in the air or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. Finally, it is testimony to TUDOR's pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand's innovations are now essential benchmarks. High-profile ambassadors – David Beckham and the All Blacks - whose achievements directly result from a daring approach to life, support the TUDOR #BornToDare spirit globally.