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The Watches of Switzerland opens new expanded Patek Philippe area in flagship showroom

Watches of Switzerland unveils refurbished Patek Philippe showroom in flagship showroom at 155 Regent Street, doubling the existing space and setting new standards in luxury watch and jewellery retail with unparalleled elegance and sophistication.

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The redesigned space boasts a captivating blend of modern aesthetics and timeless luxury.  The wrap around retail space which now boasts a large private VIP room which features a stunning marble dining table, a first of its kind in the UK, larger showcases with a curated mix from the iconic collections of timepieces, which leads to an open plan client lounge and area elevating the showroom's ambiance to unparalleled levels of opulence. There are illuminated Calatrava logos, visible from street level, invite watch enthusiasts and passers-by to witness the epitome of craftsmanship and heritage.

Crafted with the finest materials, the showroom features the finest materials from Crema Marfil and Emperador stone flooring, exuding a sense of refined luxury and exclusivity. The combination of Rosewood and Maple wood fixtures and furnishings adds a touch of warmth and sophistication, creating a welcoming environment for connoisseurs and collectors alike.

Complementing the luxurious design are two expansive ground floor display windows, allowing natural light to illuminate the exquisite timepieces on display. Each detail within the showroom is meticulously curated to provide an immersive and unforgettable experience for every visitor.

"We are thrilled to invite our esteemed Patek Philippe clients to indulge in the epitome of client hospitality and luxury in our new Patek Philippe area in our flagship Watches of Switzerland showroom at 155 Regent Street. Our dedication to deliver an elevated retail experience is exemplified by our knowledgeable staff, who are experts in providing unparalleled service to ensure every visit is a memorable one. This is a new and exciting chapter in our partnership with Patek Philippe and we look forward to sharing it with all our clients."

Craig Bolton, President of The Watches of Switzerland UK and Europe

"We are very proud of the new Patek Philippe area at Watches of Switzerland 155 Regent Street. Clients will now have a more spacious and welcoming environment, experiencing several new design details, such as our new marble dining table, a first in the UK. Working closely with our long-time partner Watches of Switzerland, to make this new area happen, was very worthwhile and we are looking forward to seeing clients enjoying the new space."

Adrian Lurshay, the Patek Philippe UK Managing Director

The Watches of Switzerland Patek Philippe showroom is now open to watch enthusiasts, collectors, and connoisseurs seeking the ultimate in luxury timepieces. Visit the showroom today to discover the artistry, heritage, and innovation of Patek Philippe in a setting like no other.