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Watches of Switzerland opens a new showroom in Westfield Stratford City

Watches of Switzerland, the leading luxury watch retailer in the UK, is proud to announce the opening of its new showroom in Westfield Stratford City. The new showroom is in one of the largest urban shopping destinations in Europe, offering clients a unique and luxurious shopping experience.

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The new showroom, relocated into a larger space, features a dedicated Rolex room with dual entrance, displaying the latest collections from the iconic Swiss watchmaker. Clients can explore the brand's most popular timepieces, in the elegant and refined space that reflects the brand’s commitment to excellence and attention to detail with a contemporary interior fusing rich tones of walnut, leather, marble, and striated limestone with the internationally identifiable Rolex green tones.  

In addition to the Rolex room, the new Watches of Switzerland showroom also features branded areas for other leading watch brands, including TUDOR, Hublot, IWC, TAG Heuer, Panerai, and Longines. Each brand has its own dedicated space, allowing clients to explore the latest collections and learn more about the history and heritage of each brand. Each brand has the finest and very latest launches on show including the TUDOR Black Bay 54, the first to market Panerai Radiomir and the iconic anniversary Carrera from TAG Heuer. 

The Watches of Switzerland showroom has been designed to offer clients an elevated and immersive shopping experience. The showroom features elegant and modern interiors, with a focus on natural materials and textures. The lighting has been carefully designed to highlight the watches in the best possible way, while the layout is optimised to make it easy for clients to browse and explore the collections. 

"We are thrilled to be opening our new relocated showroom in Westfield Stratford City. This is a fantastic location, and we are excited to be able to offer our clients the best environment to in which to enjoy the watch retail experience. The new Rolex room is particularly exciting, and we are confident that clients will love exploring the latest collections from this iconic brand."

Craig Bolton, President of the Watches of Switzerland Group UK, and Europe