Watches of Switzerland Partners with ID Genève, the circular economy's first watch brand

ID Genève aim to positively influence the watchmaking industry by introducing the first truly eco-innovative watch. Watches of Switzerland Group is ID Genève‘s first retail partner, and the two companies are united in the shared desire to prove that watchmaking excellence and greater sustainability are not mutually exclusive.

ID Genève have built up an innovative eco-system around the watch. All the materials used are circular and have a lower carbon footprint than the industry average. The design of the watch is modular, timeless and evolutive to extend the life cycle to the maximum. ID Genève offer an avant-garde vision of Swiss Made watchmaking, an approach where sustainability, transparency and innovation are at the heart of ID Genève’s DNA and their manufacturing processes.  ID Genève will be launching the following watch collections in Watches of Switzerland showrooms: Circular S, Circular 1 Minerals and Circular 1.

In the fight against climate change ID Genève are already partnering with three eco-innovative British start-ups for the manufacturing of its watches and their packaging: the Magical Mushroom Company supplies the first packaging to be made of mycelium; Biophilica manufactures the first watch strap to be industrially compostable at the end of its lifecycle; and last but not least, Notpla provides the first packaging to be made of seaweed that is fully soluble in water and can be used as a plant fertilizer.