Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet).
Audemars Piguet's unique blend of traditional watchmaking expertise and contemporary cultural references means its timepieces are sought after by watch enthusiasts and collectors, as well as by internationally renowned artists in music and film. Audemars Piguet has developed a reputation for being a brand that knows exactly what it is doing and where it is going, allowing it to position itself as one of the true market leaders.
Formed in 1875 by Jules Louis Audemars and Edward Auguste Piguet, both of whom had a talent for making complicated pocket watches, Audemars Piguet has always been at the forefront of haute horlogerie. It was one of Audemars Piguet's first forays into exceptionally complicated mechanisms that inspired the Maison’s complicated pocket watches, and by the end of the 1800s, the brand was thriving and widening its international presence with branches in London, Paris, and New York.
Further innovations include the first jumping-hour wristwatch in 1921; the first skeleton in 1934; the first direct-impulse escapement in 2006; and its 2015 Michael Schumacher collaboration, the Royal Oak Concept Laptimer, the first mechanical chronograph with independent memory and three-column wheels.
It is in the Vallée de Joux, at the heart of the Swiss Jura in Le Brassus, where this still family-owned brand continues to Manufacture its horological masterpieces, including its flagship watch – the Gerald Genta designed Royal Oak – the world’s first luxury sports watch. 2022 marked an important year for the brand with them celebrating the 50th anniversary of their Royal Oak collection as a whole. First launched in 1972, it was the first luxury watch to be made from stainless steel, proving that a timepiece could be both robust and luxurious, revolutionising the thinking around materials with its integrated bracelet and screwed-down, octagonal bezel sparking a myriad of imitations.
Our partnership with Audemars Piguet has spanned more than five decades and, throughout this time, we have seen many of its pieces and collections shoot straight to the top of our watch enthusiasts’ wish lists. To commemorate this milestone of five decades, the brand produced new colourways of the running Royal Oak collection along with the addition of an oscillating weight. We concentrated our marketing efforts on this notable collection, helping to tell the story of the history and heritage through our social media, email and Calibre. Another key piece we saw the most interest in was the Royal Oak Offshore Chronograph in black ceramic and 18ct yellow gold. We are proud to have partnered with a mono-brand boutique at our Mayors showroom in Lenox Square, Atlanta, Georgia, in the US.