Founded by Carlo Crocco, scion of an old Lombardi family of watchmakers, the first-ever Hublot (meaning ‘porthole’ in French) was totally modern.

The art of fusion

It had a sturdy three-part yellow gold case, clean black dial and, in a first for a luxury watch, a black rubber strap scented with vanilla. Hublot has a high-tech Manufacture in Nyon on the banks of Lake Geneva and is at the forefront of new advances in technology and fundamental research into new materials.

Fusion is the name of the game at Hublot. Not just in fusing traditional watchmaking with an iconoclastic flair but also with its materials. It has created Magic Gold, which is an 18ct gold alloy that doesn’t scratch, and King Gold, which is a proprietary shade of rose gold. The brand managed to produce vivid coloured ceramics, found a way to colour sapphire crystal for its see-through cases, and even experimented with putting concrete in a case. It makes for an audacious, bold, brand whose new launches you can never quite predict. Its most iconic timepiece remains the multiple award-winning Big Bang, launched in 2005, the perfect illustration of the Fusion concept so dear to Hublot. The Big Bang, now the brand’s signature collection and a watchmaking icon, celebrated its 15th anniversary in 2020 and in recent times we have seen a plethora of different colours, concepts, and variations of this design.

2022 was a big year for Hublot as the Official Timekeeper of the FIFA World Cup for the fourth consecutive time. This enabled us to maximise our partnership to include co-op advertising in both print and out-of-home media in key locations to drive awareness as well as footfall to our showrooms. We were also honoured to have access to exclusive interviews with Hublot’s Brand Director Omar Choudhary for our Calibre podcasts and social media channels.

We supported Hublot with a launch event of their Novelties at our Watches of Switzerland Broadgate showroom, as well taking clients for a dinner at Clare Smyth’s Michelin star restaurant. We continued to include Hublot within our digital watch campaigns to drive online and offline sales and are proud to have opened further agencies within the UK.


Classic Fusion Aerofusion Chronograph ‘Watches of Switzerland Group’ Special Edition

The Classic Fusion Aerofusion Chronograph watch is a piece that combines tradition and innovation, something that has been at the heart of Hublot watchmaking for decades. The Classic Fusion Aerofusion Chronograph ‘Watches of Switzerland Group’ Special Edition 45mm blends a striking black ceramic case with a black skeleton dial featuring red details, which are also seen on the alligator and rubber strap. The timepiece carries a HUB1155 self-winding chronograph movement and has a 42-hour power reserve.

The Classic Fusion created in collaboration with the Watches of Switzerland Group adds to previous special editions created jointly by Hublot and the Watches of Switzerland Group since 2018. This is an ideal piece for those wanting something unique within their watch collection. As the piece is exclusive to us and only available in our showrooms in the UK and the US, it means that the watch would be a fine purchase for any collector who likes to stand out from the crowd.

Aexclusive Hublot
Hublot at Watches of Switzerland, the Wynn Resort, Las Vegas
WOS NYC Soho Hublot Photo Peter Murdock
Hublot at Watches of Switzerland, Soho, Greene Street, New York
Hublot Brand Partner Pages
Hublot and DJ Snake Collaboration Big Bang Watch Launch

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