TAG Heuer creates watches that will take you anywhere – into the ocean’s depths, up a mountain, behind the wheel of a car.

Our partnership

We have been in partnership with TAG Heuer for over 40 years. It’s an enduring partnership that has strengthened through the years, with TAG Heuer stocked across selected showrooms in both the UK and the US, and now Europe with the opening of our first TAG Heuer mono-brand boutique in the Republic of Ireland.

In addition, our Lakeside shopping centre boutique in the UK has relocated and been updated to the latest TAG Heuer concept and we also opened a new TAG Heuer boutique in Battersea Power Station. All openings were supported with a local marketing plan across both digital and traditional media to increase awareness of the opening and to drive sales and footfall.

We included TAG Heuer in both our UK and US digital marketing campaigns to highlight key and core timepieces for men and women, as well as our Watches of Switzerland Group Exclusive TAG Heuer Carrera. To further enhance the story telling opportunities for TAG Heuer, we included
them in several of our Calibre podcasts and YouTube videos, as well as supporting their new launches across social media, emails and Calibre magazine and online. These include the TAG Heuer x Porsche 50th anniversary tribute chronographs, their promotional ambassador campaign with Ryan Gosling, and their partnership with Formula 1 and Red Bull Racing.

Partnering on client experience events allows us to capitalise on the brand’s strong ties with sport by offering our clients unique experiences such as private golfing, IndyCar promotional events with driver meet-and-greets, and more. We have also taken clients on an unforgettable Porsche Driving Experience, possible through their partnership with TAG Heuer.

TAG Heuer mono-brand boutique, Dundrum, Republic of Ireland
TAG Mall Of Scandinavia Stockholm
TAG Heuer mono-brand boutique, Mall of Scandinavia, Stockholm
TAG Berlin Germany (1)
TAG Heuer mono-brand boutique, Berlin, Germany
TAG Kingston 1
TAG Heuer mono-brand boutique, Kingston Upon Thames
TAG Kingston 2
TAG Heuer mono-brand boutique, Kingston Upon Thames
TAG Oxford 1
TAG Heuer mono-brand boutique, Oxford
TAG Oxford 02
TAG Heuer mono-brand boutique, Oxford
TAG Watford 1
TAG Heuer mono-brand boutique, Oxford
TAG Watford 2
TAG Heuer mono-brand boutique, Watford
Wos Tag Cardiff 170321 240Dpi 1002
TAG Heuer mono-brand boutique, Cardiff
ATAG Heuer Mono Brand Boutique King Of Prussia Pennsylvania
TAG Heuer mono-brand boutique, King of Prussia Mall, Pennsylvania
Gardens Fl 71
TAG Heuer mono-brand boutique, The Gardens Mall in Palm Beach Gardens, Florida
Roosevelt Field View TAGHEUER
TAG Heuer mono-brand boutique, Roosevelt Field, Garden City, New York
Wos Store Tag Solihull 180222 3840Px 1004
TAG Heuer mono-brand boutique, Solihull

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