TAG Heuer creates watches that will take you anywhere – into the ocean’s depths, up a mountain, behind the wheel of a car.


We have been in partnership with TAG Heuer for over 40 years. It’s an enduring partnership that has strengthened through the years, seeing us celebrate key anniversaries, such as the 160th anniversary of its Carrera models. We stock TAG Heuer across selected showrooms in both the UK and the US and have introduced more mono-brand boutiques this year in both countries. We are also expanding into Europe, marking an exciting step in our partnership with the brand. We pride ourselves on partnering with TAG Heuer on extensive training, ensuring our showroom experts have all the knowledge on hand to ensure that they themselves can also embody TAG Heuer’s driving ethos. Through various marketing activities, both traditional and digital, we highlight the brand’s new releases, innovations, and rich heritage. Partnering on events, both in our showrooms, and outside, allows us to capitalise on the brand’s strong ties with sport by offering our clients ‘money can’t buy opportunities’, such as football hospitality, racing experiences, and more. TAG Heuer also feature extensively throughout our marketing channels, from social media and email through to our Calibre editorial platforms, both online and in the printed version. We also regularly include TAG Heuer in our curated photoshoots and content themes, as well as on our Calibre podcast. This year at Watches and Wonders, we interviewed their Creative Director Guy Bove, who personally took us through the brand’s releases at the fair and previously have interviewed their UK Managing Director Rob Diver. The brand was also part of our ambitious and hugely successful multi-channel Watches of Switzerland US “Anytime. Anywhere.” campaign.

TAG Kingston 1
TAG Heuer mono-brand boutique, Kingston Upon Thames
TAG Kingston 2
TAG Heuer mono-brand boutique, Kingston Upon Thames
TAG Oxford 1
TAG Heuer mono-brand boutique, Oxford
TAG Oxford 02
TAG Heuer mono-brand boutique, Oxford
TAG Watford 1
TAG Heuer mono-brand boutique, Oxford
TAG Watford 2
TAG Heuer mono-brand boutique, Watford
Wos Tag Cardiff 170321 240Dpi 1002
TAG Heuer mono-brand boutique, Cardiff
ATAG Heuer Mono Brand Boutique King Of Prussia Pennsylvania
TAG Heuer mono-brand boutique, King of Prussia Mall, Pennsylvania
Gardens Fl 71
TAG Heuer mono-brand boutique, The Gardens Mall in Palm Beach Gardens, Florida
Roosevelt Field View TAGHEUER
TAG Heuer mono-brand boutique, Roosevelt Field, Garden City, New York
Wos Store Tag Solihull 180222 3840Px 1004
TAG Heuer mono-brand boutique, Solihull

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